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title7 for her

date. 2019

city. Amsterdam

clientSchool project at Amfi

With my partner Joana Kazmaier, we created a concept for a sub brand for the famous brand 7 For All Mankind, named 7 for her. This sub brand would target the "proud queens", a target group that loved the glamorous Californian lifestyle, but could not afford the prices of 7 For All Mankind. 7 for her is focused on highlighting the beauty of all women. 

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